Some shoppers enjoy hunting through a store in an effort to find a particular product. Shoppers who have only a vague idea of the desired product or who are looking for anything that inspires them may benefit from searching through the various products of a store. | Other shoppers, however, prefer to proceed directly to the product location. For example, the shopper may be on a tight schedule or the shopper may simply desire to minimize the shopping experience. In some instances, this type of shopper may be not overly familiar with the various products that a store offers. Moreover, the actual location of the products within the store may not be known. This leads to undesired extension of the shopping experience, particularly when the store offers a large number of products. | Additionally, many retail stores are continuously receiving and stocking new products. Accordingly, the particular location of an item within the store may change. A shopper looking for the product in a location of the store that was previously occupied by the product may thus be unable to find the product, even if the product is still available albeit at a different location within the store. While it is possible to ask a store employee for assistance in locating a product, some shoppers are averse to such interactions. Furthermore, the particular store employee may not be aware that the product has been moved. | What is needed is a system which automatically guides a shopper to the location of a desired product. What is further needed is a system that can accompany the shopper through the store to provide updated guidance. A further need exists for a system which can inform the shopper when a desired product is not available and suggest an alternative product which is available. |
The present invention in one embodiment provides an augmented reality shopping system including a store communication network, a memory including program instructions for receiving a product location request, associating the received request with product information stored in a product database, determining the location of the product within the store, receiving shopper location information, determining a route between the determined location of the product and the shopper location based upon the shopper location information, generating route rendering data based upon the determined route, and transmitting the route rendering data through the store communication network. The system further includes a processor operably connected to the store communication network and to the memory for executing the program instructions and a mobile display device operably connected to the processor through the store communication network for rendering an overlay image using the transmitted route rendering data. | In a further embodiment, a method of rendering an overlay image includes receiving a product location request through a store communications network, associating the received request with product information stored in a product database, determining the location of the product within the store, receiving shopper location information, determining a route to the determined product location from a determined shopper location based upon the shopper location information, transmitting route rendering data through the store communication network and rendering an overlay image using the transmitted route rendering data on a mobile display device. |
"Sunatori, Go Simon" <GS.Sunatori@HyperInfo.CA> |
[Donation/Don, SVP] |